Spread the Love for Kids Facing Hunger
with a donation to the PB&J Challenge

Did you know a staggering 1-in-6 children in Eastern Wisconsin do not know where their next meal is coming from? Help Feeding America Eastern Wisconsin ensure kids have the fuel they need to achieve their maximum potential in the classroom and on the playground by supporting the PB&J Challenge, in partnership with Hydrite.

We’ve teamed up with Milwaukee Bucks superstar, Bobby Portis Jr., our beloved peanut butter and jelly sandwich mascot “PJ”, and Bobby Portis Jr. Junior to encourage others to give in whatever way they can during the PB&J Challenge. If you’re able to donate, please do – keep in mind every $5 donated will help provide 35 sandwiches!

Why peanut butter and jelly? In addition to being shelf-stable, packed with protein and nutrients, and loved by kids, peanut butter and jelly are two of the most commonly-requested items from food pantries and our neighbors in need. Join Feeding America Eastern Wisconsin in spreading the love by making a donation today using the donation form below!

“It’s all about giving back and spreading your blessings with others. I come from humble beginnings, and we never did it on our own – we always had help along the way. Being able to have this platform and spread my blessings with others has always been a calling of mine.”
Bobby Portis Jr., Milwaukee Bucks Forward, PB&J Challenge Campaign Ambassador

PB&J Challenge

A special thank you to Plum Media for their incredible hard work on the creative for this campaign!