Brand Guidelines

Thank you for being an ambassador of our brand. Here are some of the common assets we are asked for and guidance for how to use them. Don’t see what you need or have a question on how to use? Email info@FeedingAmericaWI.org and we will gladly help you out! 

A few things to remember when using our logo: 

• Full color logo should be used on white or light backgrounds. 
• One-color logos can appear on black and colored backgrounds. Just make sure there’s contrast.  
• The logo should never be smaller than 1” wide in print or 98 pixels in digital applications.  
• Ensure “white space” around the logo that is the height of the letter F. 
• The logo should never be altered from what is provided here.  

A few things to remember when using our name: 

• We should always be referred to by our full name – Feeding America Eastern Wisconsin
• Names that are not acceptable include but are not limited to:
  • Feeding America
  • Feeding America of Eastern Wisconsin
  • Feeding America of Northeastern Wisconsin 
  • Feeding America of Southeastern Wisconsin
  • Feeding America of WI
  • FAEW

Colors  

Typography 

• Gotham is our primary typeface. 
• Sentinel is our accent typeface. 
• When the primary fonts can’t be used, Arial and Georgia can be used to replace Gotham and Sentinel, respectively.