More than 700,000 people in eastern Wisconsin don’t know where their next meal is coming from, including members of one of our most vulnerable populations – seniors. After a lifetime of hard work, 10 percent of the senior households Feeding America Eastern Wisconsin serves find themselves facing an impossible choice – to buy groceries or medical care.

The Senior Mobile Market program, a new initiative led by Feeding America Eastern Wisconsin through the generosity of Bader Philanthropies, ensures that seniors in northeast Wisconsin have access to the healthy, nutritious food they need throughout the summer months. “Each market provides seniors with a large selection of fresh produce from local growers, which is sourced through our Farm Link program,” Carey Redmann, Feeding America Eastern Wisconsin’s Member Services Manager, said. “We even worked with a dietician to make sure we meet the nutritional needs of our seniors so that they’re getting the nutrients they need to stay healthy and happy.”

The program will continue to expand to reach even more of the 400,000 seniors Feeding America Eastern Wisconsin serves each year. “We want to make sure that our seniors have access to healthy food and no longer have to make tough decisions, like going without fresh food to afford their medicine,” Carey added.